AdSpotting: Dodge Charger gets the "Never Neutral" treatment

Company: Chrysler
Brand: Dodge
Media: TV Ad
Advertising Agency: Wieden & Kennedy, Portland, Oregon.
Product: 2011 Dodge Charger
Campaign: "Never Neutral"
What we like: The Re-Do on the 2011 Dodge Charger turned a car, a half was a two-clothes-for-the-price-of-one deal in a smooth, polished and well rounded sedan, which now deserves our respect . The "Never Neutral" marketing campaign debuted last week at the Chicago Auto Show and is completely in these ads as a decent tag line for the charger. We like the attitude that the charger is a car for people who enjoy not real driving their own gas pumps is moaning and not necessarily swayed by the reputation of other brands that are now larger than their current carrier sheet. In these two ads, takes Chrysler aim directly at self-moving car of Google and Mitsubishi in the online test drive "experience" (although picking on Mitsubishi at this point is like mocking Urkel), and references to the Matrix movies, which never hurts.
What we do not like: a statement sticking to the Dodge brand for real drivers and a thumb in the eye of a few competitors is all well and good, but we could write some edgier here? All they could come up with Mitsubishi to ridicule online test drive is: "This is absurd." As we used to say in the newspaper biz: "Get me rewrite!"
Strategy: Dodge has positioned itself as the brand of vehicles for those that Detroit is still the capital of car production in the U.S., and respond to drive a car is to appreciate a fine American value. We absolutely loved the show from 2010 shows George Washington leads his troops into battle against the British redcoats in Dodge Challengers, and we like the same attitude is on display. But that approach to the sale of Dodge new image to Americana, American values and for people who enjoy a real wheel is a bit of a balancing act depends significantly on the creative team with an eye to 0.500.

Video: Dodge commercial pokes fun at Snowpocalypse

Four-wheel drive is available in the 2011 Dodge Charger, Travel and Durango, and hopes with all the popular snow this winter, Chrysler, you are every edge you can wish for.

To spread the word about his four-wheel lineup, Dodge is running a new TV ad that pokes fun at the normally panic, is that the behavior when the weather report calls for snow. After being deprived of the local grocery stores bare of milk and bread, you'll have to go out of their way to restock anyway, so you might as well secure, self-conscious way to do it, right? Dodge thinks its AWD offers turn epic winter weather in little more than snow. Does Auburn Hills have another hit on our hands seemingly revived from a Chrysler advertising or is it a dud? Check it out after the jump, then let us know in Comments.