was Jim Farley, Ford group vice president, global marketing, sales and service, gave the keynote address at the Chicago Auto Show this morning, and the only way could be more on-topic, if he had given his speech on Facebook Chat .
Before Farley announced the new "What would you go?" Campaign for the 2011 Ford Explorer, he wondered how the Explorer's Facebook start a new tone, as Ford has set talks with customers, and even a new tone for the company. Follow the jump for more and press release on the Ford Explorer competition.Toward the end of his speech, Farley made the point repeatedly that Ford believes a large part of a technology company now, not "just a car company. " That makes his earlier about Ford moving to social media to understand "a conversation with consumers" much easier.
Well, that's not exactly new: Our electronic waste bins are choking on press releases promoting every automaker desire to "engage" with consumers. Farley's point was that, based on what Ford Fiesta learned with his experience campaign, the company's entire advertising model for the Explorer to the benefits of social media company reviewed. It has the SUV seven months onlne earlier, a conversation with consumers and debate on how the vehicle should start to be promoted. His site drew more than 140,000 Facebook fans, and Ford, their ideas into crafting the Explorer's more traditional marketing campaign.
According to Farley, the people said they did not just want another set of commercials features speak and gasoline consumption, they wanted Ford to "improvise" and "celebrate the love of the journey." The commercials shot in which:
