Showing posts with label ford explorer. Show all posts
Showing posts with label ford explorer. Show all posts

Friday, February 25, 2011

Video: Nelly shows off Ford Explorer audio system, commercial director adds unnecessary zazz


The audio system in the 2011 Ford Explorer was created by Sony and has Dolby Pro Logic II Surround technology pumped by 12 speakers including a subwoofer. Can take the crisp sound system HD radio channels and tag songs so you can buy them later on iTunes. Ford tapped multiple Grammy-winner Nelly to discuss the virtues of this device.

Ford also got a hold of a director who thinks that Nelly and the 2011 Ford Explorer are not enough to make an excellent commercial. He decides to add some pizazz, and Nelly does not feel needed. The premise sounds doubtful but the results are surprisingly funny. Watch the clip itself by passing on the go. Now if you'll excuse us now, we are going to refresh our Country Grammar ...


Wednesday, February 9, 2011

How Mulally put the Ford Explorer on a crash diet


According to Bloomberg, the Ford Explorer Alan Mulally can for his stay of execution to thank. When former Boeing executive took over the helm at FoMoCo for the forces, urged him to be a decision to make at that old SUV. Mulally said that could live the plate, but only if the company's engineers could be a way to seriously cut weight and increase related to fuel economy simultaneously. The new vehicle was to meet not only capable of these requirements, but could to a larger package with lots of the same off-road ability as well as to offer.

That meant while the body-on-frame blueprint for a unibody design and research into alternative solutions Motor - Motors as the upcoming EcoBoost four-cylinder. In the end, the Blue Oval boys have to shed 100 pounds from the platform.

Ford has interpreted since that same drive for thinness in a company-wide strategy and Bloomberg says that the automaker Dearborn now on par with automobile manufacturers like BMW, when it comes to aggressive stripping weight of a vehicle. Read the whole story of how obsession with reduced weight Mulally Ford changed for the better here. Thanks for the tip, Andrew!