Wednesday, February 9, 2011

How Mulally put the Ford Explorer on a crash diet


According to Bloomberg, the Ford Explorer Alan Mulally can for his stay of execution to thank. When former Boeing executive took over the helm at FoMoCo for the forces, urged him to be a decision to make at that old SUV. Mulally said that could live the plate, but only if the company's engineers could be a way to seriously cut weight and increase related to fuel economy simultaneously. The new vehicle was to meet not only capable of these requirements, but could to a larger package with lots of the same off-road ability as well as to offer.

That meant while the body-on-frame blueprint for a unibody design and research into alternative solutions Motor - Motors as the upcoming EcoBoost four-cylinder. In the end, the Blue Oval boys have to shed 100 pounds from the platform.

Ford has interpreted since that same drive for thinness in a company-wide strategy and Bloomberg says that the automaker Dearborn now on par with automobile manufacturers like BMW, when it comes to aggressive stripping weight of a vehicle. Read the whole story of how obsession with reduced weight Mulally Ford changed for the better here. Thanks for the tip, Andrew!

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