The hit single Lose Yourself is the most successful song from Eminem's career. It has gone platinum four times and was the first rap single ever an Academy Award for Best Original Song win. Numerous advertising agencies and companies have tried to get it for use in commercials license, no license ... that is, until Chrysler Super Bowl ad hit television screens around the world.
Eminem and Chrysler both call Detroit home, so getting a true local hero on board for a Chrysler ad is a big thing. Olivier Francois, Chief Marketing Officer for Chrysler, met with Eminem Lose Yourself and co-author Joel Martin, discuss the idea of using the song in an ad.
Martin and Eminem had countless offers and millions of dollars turned to give her song for advertising. Francois but Slim Shady came from an angle that hit home: Chrysler tries to rise from the ashes, like Detroit and even Eminem himself.
Around the time that Chrysler has declared bankruptcy, Eminem released an album called Relapse, which sold poorly. Chrysler cars were not sold, Detroit was an undesirable place to call home and Eminem had a weak album flopped in the charts. That was 2009, a few years later, found Eminem has been nominated for 11 Grammys and an updated lineup beat Chrysler brands.
Eminem decided to let Chrysler use Lose Yourself, and also appeared in the Super Bowl ad, which received much positive attention. Internet searches for the Chrysler 200 have been so soon after the city and the commercial will be broadcast during the closing of five million views on YouTube.
With a critical reception it is no wonder that TheDetroitBureau.com reports that meet Francois and Eminem's posse sets out today in a meeting behind closed doors to discuss possible future collaboration and the discussion will likely center around a follow-ad to the Super Bowl spot "Born of Fire". Click past the jump for a quick refresher of the two-minute epic commercial.
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