Hyundai CEO Krafcik warns against price war, short-term thinking

Hyundai Motor America President and CEO John Krafcik believes that some car manufacturers from a price war that an unwise step that would focus exclusively on short sales.

General Motors had strong sales in January 2011, but its 23 percent gain was stronger incentives and price cutting. After moving GM made, followed in accordance with Toyota.

Krafcik said that Hyundai, which is one incentive spending among the lowest in the industry, no plans in this game must join. Heavy incentive spending and lead to sharp declines in a car manufacturer Ledger. Hyundai sales rose 24 percent in 2010 and Krafcik expects improvements in 2011 to see. While some automakers to fiddle with the radio, Krafcik is the attention to the road in front of him.