Saab Cars North America (barely) lived through a terrible 2010 with a turnover of only 5445 units. For perspective makes Toyota Camry that many sedans to Thursday most weeks. Part of the problem, no doubt, was flirting with oblivion Saab and the resulting crippled supplier base and played a lack of consumer awareness, but a lack of new product and a great role.
Automotive News reports that Saab execs assure traders that 2011 turns out to be much better, with projected sales of U.S. 15000-20000 units. This is a significant recovery in sales and at least part of the increased volume should come courtesy of a strengthening of the automotive market. However, sales alone do not provide 400 percent growth. Fortunately, Saab has some new product in the pipeline is to come with the 9-4X crossover in May, while sales of the 9-5 sedan and station wagon version of the upcoming (scheduled for fall 2011) should further enhance the bottom line.
If the 9-4X prove popular enough to move the Saab sales boss? We do not doubt it, if only because the turnover of the company's Bogey is so low. And it helps that the 9-4X attractive and balanced to the market at a time, customers with high-end CUVs will be made loud and clear.
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