Land Rover says Range Rover branding is "in flux right now"

The Range Rover Evoque be priced somewhere around $ 45,000. That would be about $ 8,500 cheaper than a more expensive Land Rover LR2 and $ 3,500 will be a LR4. But the Evoque full name is technically the Land Rover Range Rover Evoque and it carries a Land Rover badge on its rear - while brands such as Toyota, Honda and Nissan do not want their badges on their luxury lines. This first prize in overlap, and Range Rover may go even lower with a sub-mini Evoque rival, Land Rover, we asked if it works with no more separation with his Range Rover brand to get.
"The dealer adds Range Rover brand, its towers," Skip said Pavlik, Land Rover product manager, based on the signs outside stores, will now show three brands - Jaguar, Land Rover and Range Rover, Jaguar and Land instead of just Rover. Pavlick also said that "the problem in the river is now."
"Land Rover is more utilitarian, Range Rover is the top end of luxury," said Wayne Kung, Jaguar-Land Rover-manager of national product communications. "They lose no opportunity to use the Range Rover, but the Evoque particular about openly in the streets and in city traffic."
It was Pavlik, who pointed out that "the Evoque started off as a land rover concept, the LRX, and it still has a Land Rover badge." When asked whether we would be the badge is available in three years, neither could say Pavlik Kung. The price but it is - Range Rovers, which are inexpensive, compared to Land Rover - is not posing any problems for the Land Rover line seen. "The price is secondary," said Pavlik. Kung added, "you are different customer."