They call it a reboot. It happens all the time in Hollywood when a movie franchise falls flat. After a blockbuster with his audience with a series of lesser sequels, the studio starts over, retelling the story from a new perspective.
The best example is Batman. The combination of Michael Keaton and director Tim Burton produced great critical acclaim and box office figures for the first two films Caped Crusader in 1989 and 1992. Then came a new director, Joel Schumacher, who just over the franchise with Batman Forever Batman & Robin in 1995 and killed in 1997. Eight years passed before anyone in Hollywood realized the Dark Knight name could still fill theater seats, and the franchise was founded in 2005 with the dark Batman Begins restarted.
The completely redesigned 2011 Ford Explorer is the Blue Oval "Batman Begins". Ford's most famous sport utility vehicle has desperately needed a reboot since Firestone tire recall made in 2000 rollover Enemy Number One. Rising gas prices have not, but half the tire debacle hurt the mark badly, with the Explorer goes from this country, the third best-selling vehicle in 2000 with 445,157 sold, bought just over 60,000 in 2010. But like Batman, the Explorer had name value, not the Ford was let go to waste. And so the 2011 Explorer Sport Utility of the history of Ford from a new angle is told. The question of whether the explorer's name can make is still encounters in the seats.
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