Hundreds of millions of people watch the Super Bowl every year, but the day after, at the water cooler conversation focused on the commercials than the actual game. This is certainly in a few weeks more, and GM hopes it is part of the conversation.
Reuters reports that GM will lead a pack of up to nine car manufacturers buying advertising space for the annual spectacle of football. The fact that so many car manufacturers willing to shell out up to $ 3,000,000 for a 30-second spot could be a sign that the industry is primed for more growth. It is certainly clear that GM is in far better shape than in 2009 or 2010, when the Detroit automaker's big game was avoided all together.
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