Tuesday, January 18, 2011

Video: Behind the scenes with Lexus' 'The Hard Way' spot



Lexus has a new line of commercials that are released to the theme of "the hard way." In such a chain shall contain commercial Lexus LS Cable, a sedan and thrown out of the ground. The idea is to show you how strong is the chassis, because it is his own weight if they can support lifted into the air. As the topic is clearly "the hard way, " the weight of a single LS is not enough and sets out four Lexus vehicles on the LHS and they all throw in the air.

The commercial has to give an excellent job Lexus' solid build quality by visual perception. Is it real though? It is Bet'cha it ... and to show how they did it, Lexus has a behind the scenes video released, and it is hanging around after the jump. We threw a few examples of Lexus' "The Hard Way" campaign for the fun of it. Have fun!




 





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