Saturday, January 15, 2011

Toyota launches Collaborative Safety Research Center in Michigan



Toyota constantly preaches that safety is a top priority. To further back up those claims, the automaker has announced a new research program: The Collaborative Safety Research Center. Located at the Toyota Technical Center in Ann Arbor, Michigan, the CSRC examines the science of safety with the goal of reducing the number of traffic fatalities and injuries on American roads. The best part about the program is related to the first word in its name – collaboration. Toyota isn't keeping this data in-house, instead sharing it with top universities, hospitals, research institutions, federal agencies and other projects or groups whose goal is to make driving a safer experience.

Researchers from North America and Japan will work together at the Michigan location testing everything from driver-distraction to vehicle, passenger and pedestrian safety. Toyota estimates that it will spend $50 million on the CSRC over the course of the next five years. A full press release is posted after the jump.

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